Attracting the Right Candidates can be a challenge... even on campus!
The days of traditional recruitment tactics are long gone. The best campaigns are provocative. They need to be if you are going to arouse curiosity and move people to action.
Background
A pharmaceutical sales organization had noticed a disparity in the abilities of its sales representatives and wished to find a better way to screen candidates to identify those who were most likely to succeed. Faced with this situation, the current study was conducted by the Profiles International staff to examine the relationship between ProfileXT scores and the performance of the pharmaceuticals Sales Representatives.
Participants
Eight pharmaceutical Sales Representatives participated in the current study. Each participant was administered the ProfileXT and had their performance evaluated by the organization. Sales Representative performance was evaluated using two performance measures. First, the sales organization evaluated employee competencies in a variety of areas determined to be important to organizational success. Second, each employee’s performance was evaluated in the form of a sales goal ratio over the first three quarters of the year. When combined, these two performance measures revealed three Top Performing Sales Representatives and five Bottom Performing Sales Representatives.
Job Match Pattern
In a concurrent study format, a Job Match Pattern was developed for the Sales Representative position using the Sales Representatives’ scores on the ProfileXT. This Sales Representative pattern now serves as the benchmark to which other employees may be matched.
Performance Groupings
Using the performance information gathered from the employer, Profiles International built a pattern that described the qualities of the existing Top Performers in the sample. All eight Sale Representatives were then matched to the pattern. After a review of the results, an overall Job Match Percent of 90%, or greater, was found to best identify Top Performing employees. This Job Match Percent now serves as the benchmark to represent a good match to the Job Match Pattern.
This study has demonstrated that the pattern efficiently identifies Top Performers:
Of the eight Sales Representatives in the sample, three achieved a Job Match Percent of 90% or greater. All three of the Top Performing Sales Representatives in the sample exceeded the 90% Job Match Pattern breakpoint while none of the five Bottom Performers achieved the same 90% breakpoint.
Details
Summary
Using the ProfileXT to benchmark employees, this Pharmaceutical sales organization has shown the ability to better screen Sales Representative candidates. Using performance information provided by this client, the Profiles International team was able to build a Job Match Pattern that distinguished the key success related attributes of the Top Performing Sales Representatives and those of the less productive members of the organization. Of the eight Sales Representatives in the sample, only three achieved the Job Match Percent breakpoint of 90%; all three of these Sales Representatives were Top Performers in the position. Clearly, this study has shown that by using the ProfileXT, this organization has improved its selection practices.
The days of traditional recruitment tactics are long gone. The best campaigns are provocative. They need to be if you are going to arouse curiosity and move people to action.
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